Optimizing Evangelists to Drive Product Adoption

Business Challenge:

The client is a Fortune 50 multinational technology giant & the worldwide leader in software, services and solutions. The client approached TurnB to optimize the number of evangelists to enhance and drive technology adoption worldwide.

TurnB Approach:

We identified and extracted relevant data elements from the client’s database and following approaches were used:

  • The accuracy of the data elements was checked
  • We identified an exhaustive list of factors affecting the count and prioritized the factors based on business relevance
  • A trend analysis was performed on the major parameters across fiscals and determined the seasonality of factors by performing a time series analysis
  • A multivariate analysis was conducted and metrics were defined to measure the performance of their business
  • Percentage change between the factors across years is calculated and infused into the metrics defined
  • Favorable and unfavorable scenarios were analyzed to identify regions that required evangelists


  • The stakeholders could identify the regions and specialties that required more evangelists
  • To balance the density, recruitment was started