Optimizing Evangelists to Drive Product Adoption
Business Challenge:
The client was a Fortune 50 company and wanted to optimize the number of evangelists to enhance and drive technology adoption worldwide.
TurnB Approach:
We identified and extracted relevant data elements from client’s database and following approaches were used:
- Accuracy of data elements were checked.
- Identified an exhaustive list of factors affecting the count and prioritized the factors based on business relevance.
- A trend analysis was performed on the major parameters across fiscals and determined the seasonality of factors by performing a time series analysis.
- A multivariate analysis was conducted and metrics were defined to measure the performance of their business.
- Percentage change between the factors across years was calculated and infused into the metrics defined.
- Favorable and unfavorable scenarios were analyzed to identify regions that required evangelists.
Implications:
- The stakeholders could identify the regions and specialties that required additional evangelists.
- Helped balance the evangelist’s density; an initiative to develop more evangelists was implemented.