Optimizing Evangelists to Drive Product Adoption

Business Challenge:

The client was a Fortune 50 company and wanted to optimize the number of evangelists to enhance and drive technology adoption worldwide.

TurnB Approach:

We identified and extracted relevant data elements from client’s database and following approaches were used:

  • Accuracy of data elements were checked.
  • Identified an exhaustive list of factors affecting the count and prioritized the factors based on business relevance.
  • A trend analysis was performed on the major parameters across fiscals and determined the seasonality of factors by performing a time series analysis.
  • A multivariate analysis was conducted and metrics were defined to measure the performance of their business.
  • Percentage change between the factors across years was calculated and infused into the metrics defined.
  • Favorable and unfavorable scenarios were analyzed to identify regions that required evangelists.


  • The stakeholders could identify the regions and specialties that required additional evangelists.
  • Helped balance the evangelist’s density; an initiative to develop more evangelists was implemented.