Optimizing Evangelists to Drive Product Adoption

Business Challenge:

The client is a Fortune 50 multinational technology giant & the worldwide leader in software, services and solutions. The client approached TurnB to optimize the number of evangelists to enhance and drive technology adoption worldwide.

TurnB Approach:

We identified and extracted relevant data elements from the client’s database and following approaches were used:

• The accuracy of the data elements was checked
• We identified an exhaustive list of factors affecting the count and prioritized the factors based on business relevance
• A trend analysis was performed on the major parameters across fiscals and determined the seasonality of factors by performing a time series analysis
• A multivariate analysis was conducted and metrics were defined to measure the performance of their business
• Percentage change between the factors across years is calculated and infused into the metrics defined
• Favorable and unfavorable scenarios were analyzed to identify regions that required evangelists

Implications:

• The stakeholders could identify the regions and specialties that required more evangelists
• To balance the density, recruitment was started