Optimizing Evangelists to Drive Product Adoption

Business Challenge:

The client was a Fortune 50 company and wanted to optimize the number of evangelists to enhance and drive technology adoption worldwide.

TurnB Approach:

We identified and extracted relevant data elements from client’s database and following approaches were used:

• Accuracy of data elements were checked.
• Identified an exhaustive list of factors affecting the count and prioritized the factors based on business relevance.
• A trend analysis was performed on the major parameters across fiscals and determined the seasonality of factors by performing a time series analysis.
• A multivariate analysis was conducted and metrics were defined to measure the performance of their business.
• Percentage change between the factors across years was calculated and infused into the metrics defined.
• Favorable and unfavorable scenarios were analyzed to identify regions that required evangelists.

Implications:

• The stakeholders could identify the regions and specialties that required additional evangelists.
• Helped balance the evangelist’s density; an initiative to develop more evangelists was implemented.