Study of Users’ Behavior on an Online Learning Platform
client was a technology giant and the worldwide leader in software, services
and solutions. The client has an online learning platform that enables users
such as Developers, IT Professionals etc. to learn courses for free, in a
self-paced manner. The content publishing team wanted to study the differences
in usage behaviour of highly or
poorly engaged users.
of user behavior will help the client to devise strategies and implement
actions that will drive higher content consumption.
collaborated with the client to study the users’ behavior and following
approaches were used:
- TurnB devised a metric termed
consumption that quantifies user engagement.
- We identified a group of users who
signed up in the same time frame which was done to obtain an unbiased analysis.
- Brainstormed and identified an
exhaustive list of factors and framed hypothesis to study inherent differences
in the behavior of high and low consumption consumers.
- Computed the consumption at a user
level and segmented the user base into different groups.
- Extracted data for all factors and
performed inter-segment and intra-segment study of factors.
- The client flagged off a campaign, on
subsequent days of signup that improved the percentage of users re-visiting the
- Short videos were introduced for
multiple courses which further improved course fields.