Business
Challenge:

Discount Code Target Estimation

Our client, a multinational corporation, issues discount codes to partners for their technology certification exams. Client needed to monitor target attainment at partner levelfor efficient utilization of discount codes.

TurnB Approach


  • Gathered essential data from various sources and performed exploratory data analysis (EDA) to understand the discount code distribution system.
  • Provided a detailed report on distributed codes and conducted a brainstorming session to analyze partner usage behavior.
  • Developed a formula for partner-wise projection, determining the number of codes needed for each partner.
  • Created impactful visuals in a Power BI dashboard for insightful data representation.
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Implications

  • Enabled informed decisions for quarter-wise target setting and efficient code distribution aligned with strategic objectives.
  • Power BI report offered real-time information on code requirements for each partner, facilitating customized distribution.
  • Partners gained awareness of projected usage, allowing proactive adjustments in their usage pattern.
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