Business
Challenge:

  • The client is a technology giant and the worldwide leader in software, services, and solutions. They rely on their partner organizations across the globe to promote, expand, and retain their business.
  • The client runs a Skills Initiative program to promote the sales of their cloud-based products by providing training to customers across the globe through partners. They have customers from multiple industries across the globe.
  • They have classified their cloud offerings into multiple areas.
  • We performed a deep dive analysis on customer skilling behavior in multiple industries across multiple geographical areas. This could potentially generate some actionable insights on the changing trends, focus, and preferences of customers across industries and across geos.
  • This will eventually help the client better customize their skilling offer for maximum traction and output.

TurnB Approach


Data Preparation

  • Training data for current and previous fiscals was collected and consolidated from POEs submitted by partners.
  • Mapped industry and region-specific details based on multiple internal client data sources.

Data Analysis

  • Analyzed the data at multiple levels to check for patterns and behavioral changes over the years.
  • Deep-dive skilling behavior, trends, and traction in multiple regions across the globe.

Insights Drawing

  • Drawn insights based on analysis performed by slicing data at multiple levels.
  • Group insights into different relevant categories and create a story board featuring the journey of customer behavior and skilling patterns over the years.


 

Approaches background
Infograph

Implications

  • Uncovered actionable insights on changing trends, focus, and preferences of customers across industries and across geos.
  • Storytelling featuring the journey of customer behavior and skill preferences across years provided a holistic view for the client.
  • Helped client better customize their skilling offer for maximum traction and output.
  • Helped client take the necessary measures to curtail the impact of batch pricing on the training utilization rate.
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