TurnB Approach


Shortlisted Countries:

  • Client has business across ‘n’ number of countries across the globe.
  • Classified the entire globe into multiple regions and shortlisted the top volume generating countries within each region.
  • Shortlisted countries considering multiple factors such as current pricing bracket, economic standards, geographic position in the globe etc.

Shortlisted Partners in the selected countries:

  • Client has huge network of partners; practically impossible to fetch pricing details from entire partners; calls the need for a precise set of samples representing critical pricing behaviors.
  • Performed an exhaustive analysis on partner training data and identified behaviours effecting the pricing strategies; shortlisted top performing global and local partners in selected countries.

Shortlisted Courses:

  • Client offers a wide range of courses as part of their skilling initiative.
  • Shortlisted a set of courses representing a major chunk of training volume and covers a fair representation of multiple pricing parameters.

Calculated Standard Price across courses for partners:

  • Analyzed the pricing variation across courses based on difficulty level, demand and standard duration across countries and partners.
  • Devised a logic factoring all the above parameters and calculated a standard price across countries for all partners.

Suggested the revised pricing strategy for the program:

  • Analysed the variation in standard pricing across partners in each country.
  • Applied appropriate statistical measures based on observed variation to fix a unique price across countries for the ease of comparison.
  • Analysed the variation between published partner pricing and skills initiative pricing and suggested the revised pricing strategy for the program.
Approaches background
Infograph

Implications

  • Identified countries where pricing variation is the highest.
  • Redesigned the subsidy pricing bracket by reshuffled countries across pricing buckets.
  • A better subsidy pricing strategy unanimously accepted by key stakeholders which provides a uniform discount percentage across Geo