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TurnB Approach
In collaboration with the client, TurnB devised a prediction model to estimate sales during specific campaign periods, following these steps:
- Extracted historical sales data from the customer database.
- Conducted a data audit to identify and address missing values, as well as normalize or eliminate outliers.
- Designed a predictive model to forecast product sales during the offer period.
Implications
The implementation of the predictive model yielded several positive outcomes:
- Accurate predictions of product sales during the offer period.
- Improved inventory planning, optimizing sales during the campaign.
- Enhanced understanding of the impact of sales on revenue and profits throughout the campaign duration.
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