Business
Challenge:

The client is a technology giant and the worldwide leader in software, services, and solutions. It relies on its partner organizations across the globe to promote, expand, and retain its business.
The client runs a Skills Initiative program to promote the sales of their cloud-based products by providing training to customers across the globe through partners. It pays subsidies to partners every month based on the volume of training activities reported.
The client usually spends a subsidy per learner trained. They introduced a new parallel program to pay subsidies as a batch in certain key regions to maximize the increased demand for skilled workers.
This enabled customers to train more learners at a reduced cost compared to the normal cost. It was observed that regions with batch programs showed a comparatively low training utilization rate through the normal program.
The key objective was to redesign the budgeting and allocation strategies across geos based on insights derived from the analysis.
The client wanted to know if there was a correlation between batch pricing and reduced utilization rates.

TurnB Approach

Collected required data

Training data for batch and normal programs was collected from the POEs submitted by partners.

Performed EDA on collected data

Performed an Exploratory Data Analysis on the collected training data.

Identified trends, patterns, and anomalies that should be accounted for while performing the cause-and-effect study.

Done factor mapping and devised logic

Brainstormed and listed down the key factors that could directly impact the correlation between batch pricing and utilization rate.

Devised a logic to accurately determine the actual impact of the utilization rate driven by the batch pricing model.

Performed analysis and gained insights

Performed analysis based on devised logic and derived critical insights that unraveled the correlation between utilization and batch pricing models.

A positive correlation was observed between the batch program and the utilization rate of trainings through the normal program.

The availability of more affordable training through batch programs increased their popularity among customers and learners.

This directly impacted the utilization rate of training offered through a normal program.

Helped client take the necessary measures to curtail the impact of batch pricing on the training utilization rate.