Business Challenge:

The client, a technology giant in software, services, and solutions, has a dedicated team managing and stewarding the entire program for its partners. The team aimed to enhance the robustness of the program by identifying both standard and unique industry practices followed by their competitors. The challenge at hand was to conduct an extensive study of the competitor landscape to discern industry trends and best practices.

TurnB Approach:

We identified the competitor companies and employed the following approaches:

• Identified relevant attributes to provide direction and ensure exhaustiveness in the research.
• Created an information repository to comprehensively capture all data obtained during secondary research.
• Conducted research on competitors around each attribute.
• Synthesized the captured information and analyzed key points.
• Identified standard and unique industry practices.
• Created a deck to showcase summarized information in the most intuitive manner.

Implications:

The extensive study of the competitor landscape resulted in the following outcomes:

• Identified best industry practices and made recommendations to enhance the existing partner program.
• The final deliverable, in the form of a deck summarizing the extensive research on competitor companies, was well-received when presented to the client's executive team.
• The client team incorporated a few unique features to enhance its partner program based on the findings.