Business
Challenge:

  • Client is a technology giant and the worldwide leader in software, services, and solutions. It relies on its partner organizations across the globe to promote, expand, and retain its business.
  • The client runs a skills initiative program to promote the sales of their cloud-based products by providing training to customers across the globe through partners. It pays subsidies to partners every month based on the volume of training activities reported. The client wanted to create a newsletter specific to the Skills Initiative Program.
  • The idea of this newsletter is to provide a holistic view of business and understand the current status of the program. The client also wanted to distribute this newsletter to all stakeholders working in multiple silos within the program.
  • The client developed a set of business rules to be followed while developing customer-facing partner websites.
  • This in turn could help in providing equal visibility about the program to all stakeholders working in multiple departments.

TurnB Approach

Identified Metrics

Brainstormed and listed down all metrics relevant to understanding the rhythm of business.

Shortlist the key metrics based on data availability and the audience to whom the final deliverable caters.

Prepared Dataset

Worked with stakeholders and identified the multiple data sources where the required data resided.

Did an Exploratory Data Analysis on datasets, identified multiple business scenarios, and clarified them clarified through multiple sessions with stakeholders.

Built logics and calculated the business metrics for newsletter.

Designed Newsletter

Brainstormed and fixed the storyline and flow of the newsletter.

Decided on the appropriate visual representations to present multiple data points sliced and diced by different business parameters.

Created the newsletter and shared it with stakeholders working in different departments.

Implications

The newsletter provided equal visibility to all stakeholders about the current status of the program.

The newsletter received a great response from stakeholders across multiple departments; the client decided to create and distribute monthly versions of the newsletter moving forward.

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