The annual survey data and partner demographic data was given to the client and following approaches were used:
To understand the relationship between the variables and to identify the drivers of the survey metric, various data analysis techniques were performed.
Trend and verbatim analysis over the years were performed on the key survey to identify distribution of sentiments and key themes.
Via TurnB’s exclusive Apostle Modelling, a focused study was done on high priority partners.
The competency level of support engineers must be improved to drive better issue resolution.
The customers’ understanding of certain programs/attributes and associated benefits was a key element which contributes to the program’s effectiveness. Therefore, proper awareness must always be given to them via proper communication channels.
Learning materials must always be launched on time to meet current market needs.
The client was able to identify the pain points of the Partners and had taken necessary measures to improve, as a result, they were able to observe a higher partnership renewal rate for the program following fiscal year as compared to the previous one.
