Business Challenge:

The client, a Fortune 50 company, sought to optimize the number of evangelists to enhance and drive technology adoption worldwide.

TurnB Approach:

We identified and extracted relevant data elements from the client’s database, employing the following approaches:

• Checked the accuracy of data elements.
• Identified an exhaustive list of factors affecting the count and prioritized them based on business relevance.
• Conducted trend analysis on major parameters across fiscals and determined the seasonality of factors through time series analysis.
• Conducted multivariate analysis and defined metrics to measure business performance.
• Calculated the percentage change between factors across years and incorporated it into the defined metrics.
• Analyzed favourable and unfavourable scenarios to identify regions requiring additional evangelists.

Implications:

• The stakeholders could identify regions and specialties requiring additional evangelists, facilitating the balancing of evangelist density.
• An initiative to develop more evangelists was implemented.