We identified and extracted relevant data elements from the client’s database, employing the following approaches:

• Checked the accuracy of data elements.
• Identified an exhaustive list of factors affecting the count and prioritized them based on business relevance.
• Conducted trend analysis on major parameters across fiscals and determined the seasonality of factors through time series analysis.
• Conducted multivariate analysis and defined metrics to measure business performance.
• Calculated the percentage change between factors across years and incorporated it into the defined metrics.
• Analyzed favourable and unfavourable scenarios to identify regions requiring additional evangelists.