Business Challenge:

The client, a Fortune 50 technology firm and a global leader in software, services, and solutions, regularly implemented promotions on products for a limited period to boost sales. They approached TurnB to predict product sales during these promotional campaigns.

TurnB Approach:

In collaboration with the client, TurnB devised a prediction model to estimate sales during specific campaign periods, following these steps:

• Extracted historical sales data from the customer database.
• Conducted a data audit to identify and address missing values, as well as normalize or eliminate outliers.
• Designed a predictive model to forecast product sales during the offer period.

Implications:

The implementation of the predictive model yielded several positive outcomes:

• Accurate predictions of product sales during the offer period.
• Improved inventory planning, optimizing sales during the campaign.
• Enhanced understanding of the impact of sales on revenue and profits throughout the campaign duration.